Brand Identity, Website & Marketing Materials
Project Overview
Golden Arrow Archery required a cohesive visual identity that would appeal to members, schools and the wider community.
The project focused on creating a recognisable brand through professional branding, engaging marketing materials and a strong online presence.
The outcome was a consistent visual identity applied across the website, promotional campaigns, printed materials and digital platforms, helping strengthen the organisation’s brand and improve communication with its audience.
My Role
Brand Identity Design
Graphic Design
Website Design
UI Design
Marketing & Print Design
Designed to establish a memorable and professional identity, the Golden Arrow Archery logo represents the organisation across its website, social media, marketing materials and team apparel.
The objective was to create a timeless brand that appeals to both young archers and adults while remaining instantly recognisable and easy to apply across a wide range of media.
Particular attention was given to versatility and scalability, ensuring the logo reproduced clearly on black and navy hoodies, polo shirts, banners, printed materials and digital platforms. The final design was extremely well received by the team and continues to serve as the organisation’s official brand identity today.
Website Design
The website was designed to provide Golden Arrow Archery with a clear and engaging online presence. It showcases programmes, beginner courses, events and club information through a clean layout, intuitive navigation and consistent branding.
The design prioritises accessibility, readability and ease of use, helping visitors quickly find information while reinforcing the organisation’s visual identity across every page.
Note: The live website may vary slightly from the version showcased in this portfolio due to ongoing work.
Marketing Materials
A collection of promotional materials was designed to strengthen Golden Arrow Archery’s visual presence and support its marketing campaigns. Each design was created with a focus on visual hierarchy, readability and strong calls to action, ensuring key information could be understood at a glance. From beginner course posters to event promotions and social media graphics, every asset followed the organisation’s branding guidelines to create a consistent and recognisable identity.
The designs have been used successfully across both digital and printed formats, helping promote programmes, increase engagement and communicate with the local community.
